ARKET

ARKET is a Scandinavian lifestyle brand within the H&M group, and its Covent Garden shop sits on Long Acre, one of the district's main shopping streets. The brand describes itself as a modern-day market, and the store brings homeware and clothing together under one roof in a calm, pared-back setting rather than a conventional fashion floor.

The concept rests on simplifying good choices: durable materials, functional design and products meant to last beyond a single season. ARKET sells its own designs alongside a selection of external brands, which gives the shop a mix of everyday essentials and design pieces that are not easy to find elsewhere on the street.

Scandinavian homeware on Long Acre

The home range typically covers kitchen and tableware, home textiles, storage and small accessories, chosen for restrained design and honest materials. It sits beside clothing for women, men and children, and the two ranges feel part of the same idea, so a visit can cover a new set of glasses and a wardrobe staple in the same trip. The Long Acre location is arranged over a spacious floor that makes it easy to browse across categories.

Material quality and responsible sourcing are central to the brand's stated approach, so the goods are pitched at people who value longevity over fast turnover. Some ARKET branches also include a café, in keeping with the market idea.

What to expect on a visit

The shop opens seven days a week, with later closing Monday to Saturday and shorter hours on Sunday. Long Acre runs from Covent Garden Underground station towards Leicester Square, so the shop is easy to combine with a wider look around the area. It is one of the larger homeware shops in Covent Garden, and the minimalist Japanese range at MUJI is a few doors along the same street.