BYREDO

BYREDO is a fragrance and lifestyle brand founded in Stockholm, with a store in the Market Building at the centre of Covent Garden Piazza. It is known for its minimalist aesthetic and a range spanning perfume, body care, leather goods and makeup, with a consistent pared-back house style running throughout the collection and the store.

The store carries the eau de parfum line alongside hand creams and washes, body products, hair perfume and home fragrance including candles. The brand's makeup and colour products, as well as its leather accessories, may also feature depending on the range in stock. Restrained packaging and a uniform look run through the collection, and staff guide you through the scent families and help you sample across the line.

A BYREDO fragrance store in the Market Building

The Market Building is the covered market with a mix of boutiques, stalls and cafes under its glazed roof, a short walk from Covent Garden Underground station and the surrounding piazza with its shops and street performers. The BYREDO store sits within this historic structure alongside other fragrance names, including Penhaligon's and Tom Ford Beauty, so comparing houses takes only a few steps.

What to expect on a visit

Opening hours run from 10am until 7pm Monday to Saturday and from midday until 6pm on Sundays. Testers are set out so you can try eau de parfum on skin before deciding, which is worthwhile given the concentration of the scents. The hand creams and candles are popular choices for gifting, and gift presentation is part of the offer. Browse all Covent Garden cosmetics and beauty shops.