GANNI

GANNI is a Copenhagen fashion label with a London store on Floral Street, one of Covent Garden's cobbled shopping streets. The brand is recognised for a playful, of-the-moment take on print, colour and shape that has become closely tied to the wider Danish fashion scene, and the Floral Street shop shows that contemporary womenswear in a single-brand setting.

The collections span dresses, T-shirts, tops, coats and jackets, knitwear, skirts, trousers, denim and swimwear, with recurring motifs such as bold florals, checks, leopard print and the brand's signature logo pieces. Footwear covers ballerina flats, boots, trainers and the label's buckle and cleated styles, while the bag range includes the Bou, Kat and hobo shapes. GANNI also works on collaborations, including ranges with Barbour, New Balance and Melissa, and places a stated emphasis on lower-impact materials and circular initiatives.

GANNI store in Covent Garden

The Floral Street unit is laid out so the seasonal collections can be viewed together, with clean space around the rails and fitting rooms for trying the printed dresses and layered separates. Staff are on hand for sizing and styling advice, and the store can be contacted directly by phone or email through the official store page. The Bou bag and footwear displays are a draw in their own right for anyone following Scandinavian fashion.

What to expect on a visit

According to the official store page, the shop opens 11:00 to 19:00 from Monday to Saturday and 12:00 to 18:00 on Sunday. Floral Street runs parallel to Long Acre behind the Royal Opera House, a short walk from Covent Garden Underground station. GANNI sits among the designer clothing shops in Covent Garden, and Hobbs on nearby Long Acre offers a more tailored British counterpoint for womenswear.