Missoma

Missoma opened its first-ever store in 2023 on Monmouth Street in the Seven Dials part of Covent Garden, and it remains the British brand's flagship. Missoma is known for demi-fine jewellery designed for everyday wear, and for collaborations with designers and other names that bring fresh perspectives to its core collections and keep new pieces arriving in the shop.

The brand describes its jewellery as pieces to live in, made for effortless everyday style. Collaborations include Lucy Williams x Missoma, Harris Reed x Missoma and Savi x Missoma, alongside the Molten and Talisman collections, and the company publishes details of its factories and craftsmanship. Each piece is backed by a two-year warranty, reflecting confidence in how it is made.

Demi-fine jewellery in Covent Garden

The shop offers demi-fine jewellery including necklaces, earrings, bracelets and rings, made in 18ct recycled gold vermeil and 18ct gold plate over sterling silver, alongside solid gold and diamond, silver, mixed metal, pearl and beaded gemstone lines. It runs from minimalist essentials to statement designs, so a customer can buy a single everyday piece or build a layered look over time. In store, Missoma offers free engraving, ear piercing and permanent bracelet welding, with booking recommended for piercing and welding.

What to expect on a visit

The store is fully wheelchair accessible and opens seven days a week, 10am to 7pm Monday to Saturday and 11am to 5pm on Sundays. Monmouth Street runs off the Seven Dials junction, a short walk from Covent Garden and Leicester Square stations, and sits among several other Covent Garden jewellers; Astrid & Miyu on Neal Street is a natural second stop for piercing and welded jewellery. See all jewellers in Covent Garden.