Yole

Yole is a frozen yogurt and ice cream shop on New Row in Covent Garden, serving soft serve, cones and cups made with zero added sugar. The brand's line is goodbye sugar, hello taste, and the range includes dairy-free and vegan options alongside the classic froyo.

Yole is an international chain that positions its ice cream as lighter than the norm, with fewer calories, fats and sugars than conventional brands, using natural ingredients to keep the flavour full without sweetening. The New Row shop is its Covent Garden address, a short walk from the Piazza on the pedestrianised lane that links St Martin's Lane and Bedford Street.

Zero added sugar frozen yogurt in Covent Garden

The menu centres on soft serve frozen yogurt and ice cream with toppings such as fresh fruit, nuts and sauces, plus waffle cones filled to order and slush style iced drinks. The dairy-free and vegan choices make it a practical stop for mixed groups, and the low-sugar angle appeals to anyone who wants a treat without the usual hit.

What to expect on a visit

Expect a counter-service format built for takeaway, hours that run from midday until 22:00 on weekdays and later on Saturdays, and a steady queue of theatregoers in the early evening. New Row itself is a short, browsable street of small independent shops, and the parlour sits among the dessert shops in Covent Garden that cluster around the Piazza, with Santa Nata a few doors along for a warm custard tart instead.