Balibaris

Balibaris is a French menswear brand with a Covent Garden boutique on Floral Street, the narrow pedestrian lane that runs parallel to Long Acre. The Paris label is known for relaxed, well-made everyday clothing, and the Floral Street shop is one of four Balibaris stores in London alongside Hampstead, Marylebone and the King's Road.

The brand describes its style as Parisian chic with an easy, casual edge, aimed at men who want a versatile wardrobe for daily life. The store carries the full range of essentials: well-cut shirts, structured jackets and blazers, fine knitwear, trousers, quality jeans and suits, with an emphasis on good fabrics and contemporary silhouettes that move from the office to the weekend. Accessories including shoes, belts and bags complete the look, and an alterations service is offered in store.

French menswear in Covent Garden

The Floral Street unit suits the street's calm character, with the collections given room to be browsed at ease. Customers after French menswear that sits between smart and casual will find the label's strength in its shirting and knitwear, while the tailoring side covers suit jackets, trousers and waistcoats for more formal occasions.

What to expect on a visit

Opening hours are 10:30 to 19:00 from Monday to Friday, 10:00 to 19:30 on Saturday and 12:00 to 18:00 on Sunday. Floral Street is a short walk from the Covent Garden Piazza and the Underground station, and it is one of the district's more refined shopping streets. Balibaris sits among the fashion shops in Covent Garden, with Carl Friedrik on the same street for leather bags to go with the clothes.