Finisterre

Finisterre is a British outdoor and adventure clothing brand whose London store sits on Neal Street in Seven Dials. Founded in 2003 with roots in cold-water surfing, the label is known for responsibly made outerwear and wetsuits, and the Neal Street shop brings that ocean-minded outlook to the middle of Covent Garden's busiest shopping street.

The store carries outdoor and adventure clothing for men and women, including jackets and coats, knitwear and fleece, T-shirts, shirts, trousers and shorts, swimwear and wetsuits, along with accessories such as hats, bags and changing robes. Finisterre designs for time spent outdoors and in the water, with an emphasis on recycled materials, organic cotton and responsible manufacturing. The company is a certified B Corp and supports ocean conservation through the Finisterre Foundation.

Finisterre store in London for repairs and events

Beyond the core ranges, the Neal Street shop reflects the brand's circular approach. Repairs, pre-loved resale and product takeback all sit under its Lived and Loved programme, so customers can keep outdoor clothing in use for longer. The store also hosts an in-store events calendar, from film screenings and talks to workshops and live music, which the company describes as a way into its community of surfers, ocean activists and outdoor enthusiasts. The wetsuits and swim ranges make it unusual among central London clothing stores.

What to expect on a visit

Opening times on the official store page are 10:00 to 19:00 from Monday to Saturday and 11:00 to 17:00 on Sunday. Neal Street runs between Seven Dials and Long Acre, a short walk from Covent Garden Underground station. Finisterre is one of the more distinctive clothing shops in Covent Garden, and it pairs naturally with Gramicci around the corner on Earlham Street for climbing-derived sustainable fashion with a different flavour.