Hoff

Hoff has its London flagship on Long Acre in Covent Garden, showing the sneaker and accessories brand that trades under the line Move Boldly, Dream Endlessly. The label focuses on a small set of recognisable trainer silhouettes rather than a sprawling range, giving each design a clear identity and a distinct place in the collection.

The core offer is sneakers across three main silhouettes: the City, described as the essential everyday runner; the Bridge, a flat sneaker drawing on ballet-runner inspiration; and the Park, a terrace style blending retro and contemporary cues. Complementary items include charms, shoelaces, socks and shoe-care products for men, women and children, and the brand organises its shop by colour as much as by model, from white and black through to animal print and metallics.

Hoff sneakers in Covent Garden

The Long Acre unit is laid out so the trainers can be tried across colourways and sizes, with the three silhouettes kept clearly separated and staff on hand to help with fit. The shoe charms and lace options let customers personalise a pair in store, which is part of the appeal for anyone after distinctive casual sneakers rather than the usual sportswear names. The store can also be contacted by phone or email via the official locations page.

What to expect on a visit

The official store page lists opening hours of 10:00 to 20:00 from Monday to Saturday and 12:00 to 18:00 on Sunday. Long Acre runs between Covent Garden and Leicester Square stations and is lined with footwear and fashion retailers. Hoff sits among the footwear-led clothing shops in Covent Garden, with Geox a few doors along for comfort-first trainers and Joseph Cheaney on Henrietta Street for welted leather shoes.