Rodeo Doughnuts

Rodeo Doughnuts is a doughnut shop on Long Acre in Covent Garden, working to the cheerful motto never too tough for something sweet. It sells filled and topped doughnuts to take away, with click and collect and delivery options and a bright, playful style that runs through everything from the boxes to the merchandise.

The brand builds its range around packs: build-a-pack selections, classic packs, four-packs, a gluten-free cake doughnut line and a vegan pack, plus DIY kits and event boxes for weddings, baby showers and catering. Custom orders are handled through an enquiry form, and the shop encourages customers to tag their photos on Instagram.

Doughnut shop in Covent Garden

The focus is hand-finished doughnuts sold singly and in packs, and the gluten-free and vegan options make it a practical choice for groups with mixed dietary needs. Same-day click and collect is available, and delivery runs on orders over a set minimum, so it works for an office or a party as well as a walk-in treat. Merchandise such as caps, tote bags and stickers carries the red Rodeo branding, and a wholesale account is offered for trade customers.

What to expect on a visit

Long Acre is a busy shopping street along the northern edge of Covent Garden towards Leicester Square. The shop opens at 9am on weekdays and 10am at weekends and keeps late hours, until 11.30pm on Fridays and midnight on Saturdays, which makes it a useful evening stop after a show. For gelato instead, La Gelatiera on New Row is a few minutes away, and the wider list of dessert shops in Covent Garden covers chocolate and patisserie too.