Swarovski

Swarovski sells its precision-cut crystal jewellery from a shop on Long Acre, one of Covent Garden's main shopping streets. The Austrian house is known worldwide for the sparkle of its crystal, which it uses across jewellery, watches and decorative pieces, and the Long Acre shop is an official Swarovski store rather than a stockist.

The brand has built its reputation over many decades on the quality and consistency of its crystal, and the shop carries the current seasonal and core collections as they change through the year. In-store services include Click and Collect, returns, and bookable appointments with the store's crystal experts for a personal consultation, while members of the Swarovski Club and the Swarovski Crystal Society are looked after in store. The shop can also be reached by WhatsApp as well as by phone.

Swarovski crystal jewellery on Long Acre

The range covers crystal jewellery including necklaces, earrings, bracelets, bangles and rings, set with the brand's cut crystals and coloured stones, alongside charms, crystal watches and the decorative figurines and ornaments the house is famous for. That spans everyday sparkle through to statement and gift pieces, so the shop suits both someone buying something to wear regularly and someone looking for a present or a decorative object.

What to expect on a visit

The shop opens seven days a week, with shorter hours on Sunday; the brand notes that public holiday hours may differ, so it is worth calling ahead on those dates. Seeing the crystal in person shows how it catches the light and how a piece sits when worn, and staff can advise across the range. Long Acre runs from Covent Garden Underground station towards Leicester Square, a short walk from the Piazza. For more Covent Garden jewellers see our jewellers listings, including Pandora on James Street for another charm-led range.