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William IV Street lies at the western edge of the district, running near Trafalgar Square between the Strand and St Martin's Lane in the streets around Charing Cross. It is a busy street of substantial buildings, carrying traffic and pedestrians through this corner close to the square and the National Portrait Gallery edge. The setting is more civic and commercial than the market quarter to the east, shaped by office frontages, older buildings and the flow of people moving between Trafalgar Square, the Strand and the theatres nearby. Pedestrian activity is high through the day, fed by workers, visitors and those passing between the square and the streets of Covent Garden. The street takes its name from King William IV, in whose reign the surrounding streets around Trafalgar Square were laid out and improved. William IV Street works chiefly as a connecting route between the ceremonial spaces around Trafalgar Square and the denser theatre and retail district beyond, and its character rests on this position on the western threshold of Covent Garden rather than on any single landmark along its length.
